Journal Research Paper Example | Topics and Well Written Essays - 1500 words

Journal - Research Paper Example (This doesn't only apply to Americans, of course, but we are looking at the "log" in our own eye here.   I believe I can drop the prejudices, all of them, but only for a little while. I have to have my own standing, my perspective. Being biased doesn’t make me a bad person, it is a part of being human, but there is a positive prejudice and there is a hostile prejudice (Pettigrew 2). I am not on any spiritual journey at this point of my life, which is probably why I can’t answer if I am separate from nature or god, but I do feel a part of everything I see and everything I believe exists. I see animals, birds and the sky, I feel the air, I listen to sounds I hear every morning and I feel like a part of them. I do feel that we are somehow all connected to each other. This is the real ‘slow down’ that awe all need to see. When we are moving on with our lives, we barely see the world from someone else’s perspective. But let the goals of life melt away, the rat race for money simply vanish and there is no country, boundary, culture or civilization to feel proud of. There are no family names or geographical superiorities to make us see the others with contempt and hate. Question:   Think of a book that has been important to you (it may be the Bible, or young adult works; it need not be a "classic." Or, if there are no books, think of a movie or TV show). Can you see how you are in a way a "transcript" of these media, how their way of looking at things becomes "inscribed" in you? It can be intoxicating, just as Mir Camar said.   People ask me about my favorite movie, as pop culture is the most obvious topic of discussion among friends. Without a moment of hesitation, I blurt out ‘The Matrix’ , and they make an ugly face upon hearing this name. To them The Matrix trilogy is nothing but bullet dodging action, but for me it is a compete philosophy. I watched the first sequel back in 1999, when I had no idea what philoso phy is or what the movie is really about. But the dialogues of the movie kept resonating in my head. I couldn’t help but dwell on things like ‘Free Your Mind’, a phrase that Morpheus says to Neo when he is teaching him to jump. To me this felt like magic. I used to play football and I would try to tell myself, Morpheus style, to free my mind and dribble the ball all across the field and put it in the net. To me this was freeing my mind of all doubts and fears. After imagining Morpheus telling me this, I would believe that everything is possible and I would put I the extra energy enthusiasm in my play and it worked more times than it failed. To me it worked. Later I watched the documentary about the movie and came to know that the movie is based on so many philosophies that it gets hard to keep track of all of them. The theme of the movie is reality, our perception is reality. For instance the moment I’m writing this paper, I suddenly ask myself, how can I be sure what I am seeing is ‘real’, the institute I study, my professor and my friends are not a dream. Only satisfaction is that the five senses my brain has, interprets all of this so that my mind qualifies everything as real but what if I’m wrong? What if the signals my brain is getting is nothing but an illusion? After all we believe in a mirage which is nothing but our mind playing tricks on us. What is what we believe to be real is only a belief and because it’s a belief, our mind makes it real? Question:

'An analysis of . . . . .' (writer's choice, pending customer Assignment

'An analysis of . . . . .' (writer's choice, pending customer approval) - Assignment Example Organizational change management requires processes and tools for managing the people side of the change at the organizational level. Thus, after a review of the literature in change management and on the importance of computer-mediated education for UOH, the change management program would be presented and analysed in the following sections. 2.0 Literature Review A study was conducted among fifty adult EFL Saudi learners at Najran University, Saudi Arabia, by Mahdi (2012) to investigate the impact of informal use of computer-mediated communication (CMC) on English as a Foreign Language (EFL) learner’s interaction. Informal use of CMC implies unplanned and unevaluated activities that can occur outside the classroom. The findings of the study suggest that the students had positive attitude towards the use of CM to improve their English language. However, teacher interference and busy schedule, can impact the informal use of CMC. The findings of this study are relevant for this paper because teachers or the faculty would be the prime drivers of this change at UOH. Similarly, Riyadh Colleges of Dentistry and Pharmacy (RCSDP), in the process of implementing a totally computer-based information system to facilitate administration, delivery of curricula and clinical teaching, conducted a survey of the students to investigate into their knowledge and skills relevant to ICT (Rahman, 2012). The aim was to measure the level of acceptance and the degree of training that would be required to equip them to accept the challenge in computer-mediated education system. The study found that students of this college demonstrated favourable attitude towards ICT and their level of use was at par with students from other countries. The fact that the university needed to...The aim was to measure the level of acceptance and the degree of training that would be required to equip them to accept the challenge in computer-mediated education system. The study found that students of this college demonstrated favourable attitude towards ICT and their level of use was at par with students from other countries. The fact that the university needed to conduct a study shows that there were doubts about students’ capabilities in using CALL. The study also revealed that there is scope for improvement and that the universities should make greater use of ICT in imparting education. At UOH also the preparatory year is not mandatory for students of me...

Analysis of Wangero Leewanika Kemanjo (Dee) in Everyday Use

Analysis of Wangero Leewanika Kemanjo (Dee) in Everyday Use Where Must One Fit Analysis of Wangero Leewanika Kemanjo (Dee) in Everyday Use What made the Black Power movement of the 1960s and 70s such a powerful force, and why did it start in the first place? Author Russell Rickford explains in We Are an African People: Independent Education, Black Power, and the Radical Imagination, what Pan-Africanism means. The definition consists of rethinking African-American identity not in terms of being a minority or racial group, but as an African people. The movement was grounded in the importance of cultural rebirth to a people who were deemed unworthy of moral treatment, excluding them from the label of human. They did not know anything nor were aware about their African heritage. In Alice Walkers story Everyday Use she describes two sides of the same coin when it comes to heritage. Maggie, who stays at home with Mama and lives their heritage through traditions which are passed down. And Dee, who becomes enthralled with the concept of African-nationalism, practicing new habits which alter her psyche. This leads Dee to denounc e her recent heritage, excluding Mama and Maggie for being uneducated and categorizing the objects used every day as priceless folk-art. With the fight for desegregation of schools and the civil rights movement of the 1970s, African-nationalism was born. This is the time period when Dee, who was college educated, where the trend originated, had a new-found outlook on her African roots. So much so that she changed her outward appearance and name. When Mama inquired on why she changed it to Wangero Leewanika Kemanjo, Dee simply replied with Shes dead. I couldnt bare it any longer, being named after the people who oppress me.(27) Perplexed by the concept of the name change, Mama told her she was named after her aunt Dicie and that Dee was handed down through the generations. Wangero, getting tired of the conversation, jumped to the conclusion that somewhere down the line her ancestor was a slave to a white family and thus gave her a white name. Many outside sources such as The Nation of Islam encouraged Africans to abandon their slave names, their leader Elijah Muhammed writes You must remember that slave-names will keep you a slave in the eyes of the civilized world today. You have seen, and recently, that Africa and Asia will not honor you or give you any respect as long as you are called by the white mans name. Along with changing her name, Wangeros attire transformed as well. Straight hair, for Africans was a sign, another step towards assimilation into white society. Too more effectively exclude herself as an independent black woman Wangero grew out her afro. To Africans it was a symbol of defiance and repossession of her ancestral identity, embracing who they were naturally without being categorized as undesirable for their lack of straight fine hair.ÂÂ   She dressed herself in a long flowing bright dress that looked a lot like a traditional African garb and instead of saying hello she greeted Mama with the African term Wa-su-zo-Tean-o. The introduction to the new and improved Dee attests to the psychological process of morally separating herself from the past generations and reclaiming her Blackness. This includes wanting to take items from Mamas house in order to display them in a show and tell way further amplifying what she had to overcome. We are lead to question Dees sincerity when it comes to the acquisition of the items. Mama, our narrator, reminds us on how Dee hated the childhood house they used to live in and was joyful when it burnt down. Dee was embarrassed by Mama and the house, not wanting to bring friends over for introductions. She also tells us that when Dee was first going away to college, she offered her the very same quilts she now wanted to take and cherish. At the time, Dee abruptly refused them claiming they are old-fashioned, out of style. One can argue that the new-found appreciation for the family heirlooms is just part of the trend. That Dee can be seen as falsely affirming herself and becoming manipulated by the movement. Seeing that is it cool to have lived the struggle, that she came through by showing off her heritage through the art of hand stitched quilts made by her aunt. It seems as if she wants to gain respect from others following the movement by hanging and using these objects as art p ieces rather than the circumstances onto why they were made. Furthermore, at the beginning of the story, she snaps a picture of Mama and Maggie on the front porch. This is done after Mama describes herself as a large, big-boned women with rough, man working hands, one of the reasons why Dee never brought anybody over. This is done to further disrespect Dees own childhood, using it as a sort of show and tell, objectifying Mama and Maggie grouping them in the same category as the quilts, perhaps because she has missed out on the struggle of her heritage not learning the traditions of her ancestors. Dee, as Mama has lead us to believe, has never truly fit in. Always having her style even when she was young. Going away to college although has educated her academically, has left her out of learning the skills of her heritage like Maggie has. Quilting, field work, and all things Mama and Maggie have to deal with on a day to day bases is left untouched by Dee. This only solidifies Dees longing to be part of a culture and heritage she may feel left out of.ÂÂ   She feels obligated to present herself as part of the movement with the objects she wants to display. An African-American woman taking back her black identity. Trying so hard to claim the ranks on the social ladder leaves Dee unfeeling towards Mama and Maggie. This is especially seen when Mama refuses to give Wangero the quilts. Dee storms out to the car saying you dont understand your heritage. Understanding the character of Dee is complex. Because of the time period, Dee seems to be manipulated into a movement. While it is just, Dee resents her childhood forgetting where she came from. This in turn, leads her to denounce her recent heritage, demeaning Mama and Maggie and trying to fit within this movement by displaying folk-art. It is sad to see Dee pitying them as she gets into the car saying to Maggie Its really a new day for us. But with the way you and Mama live youd never know it just for one last verbal stab in defiance of her not getting her way. However, I end up feeling sorry for Dee, for within this new world she is living in, one must have asked the question where do I fit in? Work Cited Christian, Barbara T. Everyday Use and the Black Power Movement. 11th ser. (1944): n.pag. An Introduction to Fction. Web. Baker, Houston A. Stylish Vs. Sacred in Everyday Use.' 11th ser. (1985): 466-468. An Introduction to Fiction. Web. In search of African America: One collectors experience. An exhibit at the Herbert Hoover presidential museum. 21 Mar. 2004. Web. 1 Mar. 2017. B. Glaser, Linda, and AS Communications. The Black Power Movement and Its Schools. N.p., 2 Feb. 2016. Web. 1 Mar. 2017. Franchi, Elena. What is Cultural Heritage? Khan Academy, 2014. Web. 1 Mar. 2017. Makalani, Minkah. Pan-Africanism. African Age. Rutgers University, 2011. Web. 1 Mar. 2017.

The Philippines And The World Market :: essays research papers

The Philippines and the World Market   Ã‚  Ã‚  Ã‚  Ã‚  The Philippines is considered to be one of the most westernized countries in Asia. It has strong ties to the United States and the United Nations. In fact, It is the only charter member of the U.N. in all of Southeast Asia.   Ã‚  Ã‚  Ã‚  Ã‚  The United States has a very close relationship with the economy and culture of the Philippines. For instance, Filipinos have a strong resentment toward communistic countries. During the cold war, the Philippines supported America by consistently being hostile toward communist countries, and did not maintain diplomatic relations with the Soviet Union or any other communist state.   Ã‚  Ã‚  Ã‚  Ã‚  The United States is the largest foreign consumer of Philippine products. In many ways the survival of the philippine economy depends on the united States. We purchase almost all of the sugar exports, most of the coconut oil, embroidery, at least half of the base metals, and a fourth of the lumber. The United States supplies most of the Philippine imports of machinery, dairy products, cotton, papers, drugs, automobiles and much or the petroleum products. Although countries like Japan, Canada Australia, and New Zealand are getting more and more involved in trade with the Philippines, America remains to be the Philippines most important trading partner.   Ã‚  Ã‚  Ã‚  Ã‚  When America acquired the Philippines and established free trade in 1909, the economy of the islands was tied to that parent country. As a result, the Philippines became almost entirely dependant upon United States markets. Thus, America has had a strong influence on not only the economy of the Philippines, but also the politics of it.   Ã‚  Ã‚  Ã‚  Ã‚  The United States established a public education system in the Philippines in the early 1900 ¹s. Although they were not American schools they had many similarities. American teachers were used as well as American books.

Short Speech about Discrimination Among Girl Child and Boy Child

Discrimination against girl children has been a topic of debate. It has been a subject of concern and sociological significance. This subject raises the cultural aspects about the role of a girl child in society, what her human rightsare as a human being and a number of sensitive issues. This issue is important because there is nearly universal consensus on the need for gender equality. Gender based discrimination against girl children is pervasive across the world. It is seen in all the strata of society and manifests in various forms.As per the literature, girl child has been treated inferior to boy child and this is deeply engraved in the mind of the girl child. Some argue that due to this inferior treatment the girls fail to understand their rights. This is more predominant in India as well as other lesser developed countries. Sex selection of the before birth and neglect of the girl child after birth, in childhood and, during the [teenage] years has outnumbered boys to girls in India and also in countries like Pakistan, Bangladesh and South Korea.There are 1029 women per 1000 men in North America   and 1076 women per 1000 men in Europenbut there are only 927 women per 1000 men in India. These numbers tell us quite a harsh story about neglect and mistreatment of the girl child in India. Women have a biological advantage over men for longetivity and survival, however, in spite of this there are more men than women. The figures above support that gender discrimination of girl child is a basic facility area.Though the demographic characteristics do not show much or in some cases, anti-girl bias, there is always a woman who receives a small piece of the pie. There are two main inequalities as pointed out by Amartya Sen, the educational inequality and health inequality, these are the indicators of a woman’s status of welfare. In India irrespective of the caste, creed, religion and social status, the overall status of a woman is lower than men and theref ore a boy child is preferred over a girl child.A boy child is considered a blessing and his birth is celebrated as opposed to a girl child where her birth is not celebrated and is considered more of a burden.   Therefore, [education] and health care of the girl child in India is an important social indicator to measure equality between men and women. According to the 2001 Indian census, overall boy-girl ratio was 927 girls per 1000 boys. However, the 2011 Indian census shows that there are 914 girls per 1000 boys.During the last [decade] the number girl children to boy children in the youngest age group fell from 945 per 1000 boys to 927 per 1000 boys. As per the data available there seems to be gender disparity depending on the location, as the Northern states(particularly Punjab, Haryana, and Himachal Pradesh) seem to be more biased then the Southern states. The sharpest decline for the age group of zero to six years is observed in the Northern States particularly in Punjab (793 per 1000 girls) and Haryana (820 per 1000 girls).These new figures point out that the use of new technology contributes to the gender composition. Furthermore, the availability of and access to new technologies provides new ways for parent to achieve such goals of sex determination before birth.   Due to the widespread use of this technology the Indian Government banned the sex determination before birth.   In spite of these bans imposed by the Government, the law is not widely followed.A social development report presented in 2010 to the World Bank and UNDP, found that the time a girl child and a boy child spends on various activities is similar, with the exception of domestic work and social/resting time; a girl child spends nearly three forth of an hour more on domestic work than a boy child and therefore lesser hours of social activity/resting then boys.   Despite progress in advancing gender equity from a legal standpoint, in practice many women and girl children still l ack opportunities, and support for the socio-economic advancement.  Historically, the inclusion of young girls and women in education has helped challenge gender [stereotypes] and discrimination.   This suggests that providing space for young girls to develop leadership skills, through education and healthy living is important. This can shape attitudes towards women [capabilities] as leaders and decision makers especially in conventionally boy domains and boy dominated cultures. Because of the sex preference of boy children in India, girl children are deemed of resources in the areas of health and education.

Differences Between Secondary School and College Life

Differences between secondary school and college life This is our first week of college life . We feel that college life turned out to be like what we expected before we enrolled . One of the reason is because of the environment in our college is not that stressful and have a enjoyable environment for studies . The rules and regulation in our college is not that strict since we can wear homewear to attend classes rather than school uniform . Besides that , we are more exposed to new things so that we can learn and gain experience to make our life more meaningful .Since this is our first semester , so we get to know more friends from other states . Furthermore , the lecturers are more approachable and their teaching method are more fun and lively . One of the experiences that we are experiencing now is that we learn to manage our time to be more systematic so that we won’t be late for classes . We are also training ourselves to be more discipline because there are too many dist raction like clubbing , shopping or gaming . From this distraction , we must learn to restrict ourselves so that it won’t affect our studies .The difference between secondary school and college life that we are experiencing now is we have to seek for our own notes for every subject and not depending on the lecturer to get us notes during the class . We have to be more confident to speak out our opinions and thoughts so that we won’t following blindly . We also learn how to coorperate and communicate with others efficiently so that we can achieve our goals or to complete the task . Other than that , the technologies in college is more advance compared to secondary school .As an example , we can get the information through the internet everytime and everywhere . We can also pass our assignment through email , communicate with lecturer through online . It is so much convenient and efficient compared to secondary school . One of the biggest changes between secondary school and college is attendance . In secondary school , we will penalized for missing class but in college it will affect our credit hours and this credit hours will affect us from taking exam or test . The class sizes in college is slightly smaller than secondary school .This way can increase the interaction between the student and lecturer , The facilitates in college is much better like larger library , computer lab , lift and classes with air-conditioner . One of the best thing in college is that we can choose the subject or courses that we like rather than forcing ourselves to study the subject that we dislike during secondary school . Student in college are more mature . This is because they are meet with different types of peoples , country and also culture . So , we should adapt to the changes and enjoy our college life .

In Exile by Chekhov- English Essay

In Exile by Chekhov- English Essay Free Online Research Papers â€Å"In Exile† by Chekhov- English Essay Anton Pavlovich Chekhov was born in the small seaport of Taganrog, southern Russia, as the son of a grocer and grandson of a serf, who had bought his own freedom and that of his three sons in 1841. He also taught himself to read and write. Chekhovs mother was Yevgenia Morozov, the daughter of a cloth merchant. Chekhovs childhood was shadowed by his fathers tyranny, religious fanaticism, and long nights in the store. When I think back on my childhood, he later said, it all seems quite gloomy to me. â€Å"In Exile†, written by Chekhov in 1892, tells of a detailed census of some ten-thousand convicts and settlers condemned to live their lives on that unfriendly island. Chekhov was a doctor as well as a writer, and went to inspect the human conditions of the penal colony. In 1890, Chekhov left the comforts of Moscow and early fame to journey across Siberia to the edge of Russia. His aim: to see for himself the worst evils of the empire. He succeeded, witnessing here flogging, child prostitution, and murder. Chekhov called Sakhalin the most depressing place in our land I have been, but would be forever thankful for making the trip. The environment was cold, wet, and there was clay wherever you looked. The story focuses on three main characters; Preacher, Tartar, and Vasily. Preacher, an old man of sixty, lean and toothless, but broad shouldered and still healthy-looking, was drunk; he would have gone in to sleep long before, but he had a bottle in his pocket. Preacher had known what it was like to live the good life. He was a deacon’s son and new the riches of good food, nice clothes, and a warm bed. Now he is at a point where he can â€Å"sleep naked on the ground and eat grass.† Preacher is a man of many words. None of which are compassionate. Preacher takes refuge from his forsaken existence in a bottle of Vodka, which in this era is common place. His days are spent ferrying people from one bank of the Volga River to the other. His nights are spent trying to keep dry and warm. As new convicts arrive on the island, Preacher relishes in telling them there is no hope that anything will get better and there is nothing good on the island. At the first mention of better days, Preacher is quick to inject, â€Å"Just foolishness, brother. Itâ €™s the devil stirring you up, blast his soul. Don’t listen to him, the evil one! Don’t give in to him.† Preacher is content to live in despair and give up on finding any happiness on Sakhalin Island. Tatar was ill and weary, and wrapping himself up in his rags was describing how nice it was in the Simbirsk province, and what a beautiful and clever wife he had left behind at home. The Tatar glanced at the sky. There were as many stars as at home, and the same blackness all round. He was not more than twenty five, and now by the light of the camp-fire, with his pale and sick, mournful face, he looked like a boy. He was sent to the island for stealing horses, although he denies being responsible. Although exiled on the island, Tartar has great hopes his wife will join him when his father dies. He speaks of his wife with great admiration. Tartar has hope for happiness and better days. He believes it is better to have one day of happiness than none. The day came when Tartar had heard enough of Preachers’ preaching of despair. He gathered all of his strength and spoke these words, â€Å"God created man to be alive, be joyful, be sad and sorrow, but you want nothing†¦.You stone-and God not love you.† Vasily Sergeich was sent to the island for forging a will. You might say he was sent into exile for chasing money. His life on the island was spent chasing money as well. He needed money to support his wife when she came to live on the island. The day Vasily found out his wife was coming he was jubilant. This was short lived as his wife soon left the desolate island with another man. Although despondent over his wife leaving, his consolation was his daughter. This too kept him chasing money. Vasily was a greedy man, his needs came above all else. Even as his daughter lay dieing of consumption, Vasily would rather let her die than let her leave. The human condition is a fragile one. The coping ability of each individual denotes the amount of happiness one will find in life. On the Island of Sakhalin, Chekhov saw nothing in the lives of the people that could not be explained and pardoned, and he returns to his ill-fated, useless people again and again, not to preach any doctrine of pessimism, but simply because he thought that the world was the better for a certain fragile beauty of their natures and their touching faith in the ultimate salvation of humanity. The characters of this story have all dealt with their life of exile in their own way. One with preaching hopelessness, one with hopes of better days, and one that just survives one day at a time. I find it ironic that Chekhov wrote this story in 1892, as he was sent to live in exile from the intellectuals of Moscow in 1897 due to tuberculosis. Works cited: The seagull reader theatrehistory.com/russian/chekhov001.html en.wikipedia.org/wiki/Sakhalin sakhalin.ru/Engl/ karafuto.com/ Research Papers on â€Å"In Exile† by Chekhov- English Essay19 Century Society: A Deeply Divided EraThe Spring and AutumnMind TravelHarry Potter and the Deathly Hallows EssayThe Effects of Illegal ImmigrationNever Been Kicked Out of a Place This NiceHip-Hop is ArtHonest Iagos Truth through DeceptionAssess the importance of Nationalism 1815-1850 EuropePersonal Experience with Teen Pregnancy

Cat on a Hot Tin Roof

Cat on a Hot Tin Roof Cat on a Hot Tin Roof represents a title of a brilliant play composed by Tennessee William, an American playwright. The play focuses on a non-adaptive southern family that is pushed by life to handle concealed deceit and hypocrisy. The issues presented in this play transcend time and realm. William has succeeded in producing a modern tragedy which looks into the consequences of social change, human heart deception and portrayal of the ordinary tragedies that are faced by ordinary people in a dynamic world.Advertising We will write a custom essay sample on Cat on a Hot Tin Roof specifically for you for only $16.05 $11/page Learn More Generally, the play emphasizes tragedy in contemporary troubles such as alcoholism, mendacity, regret, betrayal, bitterness, greed, cancer and death. The play also explores homosexuality and infidelity which in part, play a role in bringing these terrible and sorrowful events. Cat on a Tin Roof is, arguably, A Tragedy. Yet, this is a somewhat a vague term; broad, certainly. This essay aims to discuss â€Å"tragedy† as presented in various ways in the play. Kolin argues that, the Cat on a Hot Tin Roof, with its classic antecedents, share a basic principle: â€Å"Man is not the master of his soul. The great decisions are made by forces beyond control (1)†. In the play, superior forces that the characters fight against are biological, social, psychological and economic. As the play commences, one observes that there seems to be lack of communication among the characters as they appear to be suffering from lonesomeness. Tennessee looks to be leery of the alterations in the social measures and household unit dissolution resulting from social and global modifications. This is a fear that is reflected by Big Daddy’s phrase; â€Å"Sometimes I think that a vacuum is a hell of a lot better than some of the stuff that nature replaces it with†(122). This basically means that emergence and de velopment is in accordance with nature but the result brought about by the change is often damaging and unanticipated. Big Daddy, as a matter of fact is an American Dream embodiment and via his character. Tennessee depicts how the society of America has made a sacrifice of all values in the name of the most appealing value in the globe; money. Ambition has an atrocious aspect, and Big Daddy is an achiever in the world of business, but a failure in some other facets. As a human, he has gone wrong by concentrating his small empire upon himself rather than becoming sensitive to the opinions and demands of his family. He acts as though money were his mere value as a man, as evidenced by this; â€Å"Y’know how much I’m worth? Guess Brick! Guess how much I’m worth!† His being a failure in other aspects and a sorrowful character is by itself a form of tragedy (Kolin 122).† A conspicuous battle ensues in Big Daddy as he makes an effort as a father, to make advances Brick just as a caring dad goes up to his son, revealing his inmost affection and anxiety. The struggle is betwixt his great affection for his boy and his finding the facts, and the mindset of his miserable upbringing by which the dad was normally a removed and an unreachable figure.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The stage directions of the play hints this; â€Å"glancing quickly, shyly, from time to time, at his son†, â€Å"pressing his head quickly, shyly against his son’s head, then coughing with embarrassment†¦Ã¢â‚¬  this implies that he is embarrassed to display affection, which displays a form of tragedy within himself (Kolin 134). Via the difficulties experienced by Brick and his father to freely converse about the matter, deficiency in message conveyance is exhibited thus resulting to desolation and closing off. The two men c ontinuously talk while saying nothing of importance and not paying attention to each other at all, as pointed out by Brick’s speech; â€Å"We talk, you talk in circles! We get nowhere, nowhere!† (124) Big Daddy is however determined to converse with his son and he says, â€Å"Don’t let’s- leave it like this, like them other talks we’ve had†¦it’s always like something was left not spoken†. To some extent, the two men are tragic characters. At the earlier stages of the play, there is a family gathering aimed at celebrating the patriarch sixth-fifth birthday of Big Daddy when they barely discover that he had cancer and they start to quarrel and finally had to deal with many other prevarications and hypocrisy in their livings. The destiny of Big Daddy is determined by cancer for which he battles his life against. Meanwhile, Mae and Gooper compete against Maggie for the inheritance that insures economic security in the materialistic s ociety apathetic to the needs of the poor. Big daddy has never made a will and now he is on the brink of dying thus he might end up having inheritance disputes within his family (Kolin 127). The tragedy of existence makes the troubles of Brick to look petty. Brick’s troubles however, are directly associated to the reality that exalted him at one time and he so much adored that he took on its entire preconception. When he had grown old and imperfect, the very world dropped him as a hot brick. At once the reality sickened him, and was displeased for becoming its part, and therefore he set himself apart. Contrariwise, Big Daddy learned to assume the untruthfulness of living, and this hard-boiled and made him misanthropic. Brick attempts to define himself either as homo or heterosexual. Simultaneously, as an idealistic individual, he tries to wage war with a realistic society of America (Kolin 122).Advertising We will write a custom essay sample on Cat on a Hot Tin Roof s pecifically for you for only $16.05 $11/page Learn More Brick has become unhappy, unemotional, detached and hard to get on with ever since the death of his friend Skipper. He becomes a drunk and nobody, not even Maggie, his wife, could make him happy. He badly misses Skipper and blames himself on what happened to his friend thence sees alcohol as the only remedy to his sorrow. The reason why Brick is very bitter toward life is that he feels there are lies all over in his life which are impossible to get away from. He believes that his wife betrayed him with his closest friend, Skipper. Moreover, everybody was lying about the condition of his father and his family including his brother, are doing all that is possible to make sure that they inherit his father’s fortune after he passes on. With all this occupying his mind, he finds it best to become unemotional and detach himself from his entire family and life. He supposes that if he drinks into oblivion each day of his life, then it will come to pass or he will have nothing to deal with at the least. From his past happy life, Bricks life turned into hell- it had an unhappy ending which brings in the definition of tragic. Due to him not responding to his friend’s call for help, Skipper died leading to his tragic end (Kolin 122-126). Another victim who suffers tragedy is Maggie, Bricks wife. She is constantly rejected by her husband who is supposed to love and comfort her as a soul mate; therefore she suffers that tragedy of rejection and loneliness. When Maggie complains about the trail that their marriage is taking, Brick coldly tells her to have an outside affair if she so wished to have sexual satisfaction. He goes on to tell her that they only shared a roof because she wanted to and had agreed to do so only in name, â€Å"I dont have to do anything I dont want to! Now, you keep forgetting the conditions on which I agreed to stay on living with you.† Such treatment is in appropriate regarding the reality that they were man and wife; hence Maggie continually suffered silently. Maggie on her part is unwilling to go out and have an affair. She opts to remain â€Å"a cat on a hot tin roof† till her husband appreciates her. While being angry and frustrated with the entire situation, she hopes that her husband would change for the better. She does not seem to matter to Brick at all as he becomes bitter and cold toward her and is amazed that Maggie could actually want to bear child with a man who does not love her (Kolin 123). This is truly a tragedy in that it is an unhappy event in life. Families are perhaps the most difficult to understand in human relationships. In the play, they seem to lend themselves towards tragedy naturally. Tennessee’s family greed tragedy is encountered when the news of Big Daddy’s illness is learned of. Mae and Gooper want to gain Big Daddy’s favor and they aim to achieve this by discrediting Maggie and Brick. They claim that they have five kids with the sixth one on the way while Brick and Maggie do not have any (Kolin 128-130).Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More This way, they are trying to impersonate that the estate of Big Daddy will be in good hands with the responsible family members, â€Å"Suspicious of her greedy, prolific relatives who have produced five grandchildren for Big Daddy, she explains to him why they have assembled to battle over the vast inheritance of the 28,000 acre Mississippi cotton plantation/estate†¦ (131)† The two form a team of public relations, blandishing Big Daddy as they tear down their contenders at every opportunity. They always take caution in maintaining their polite and civilized appearance while betraying Big Daddy’s back. Doctor Baugh and Reverend Tooker also portray the same traits as Mae and Gooper while hoping to be included in the will (Kolin 122). The characters’ stories in the play is in reality a mere means through which Tennessee delivers his message and captures the volatile depth of feelings experienced by groups of people during times of crises. Tragedy, basically d efined as an unhappy ending of an event or a sorrowful character with a disastrous conclusion, has been dealt with by Tennessee in his play. The discussed fateful events can be summarized as; the rich Big Daddy who is now facing a terminal illness and a broken family, Brick who once valued and enjoyed life but has turned to an alcoholic due to his friend’s death, Maggie who hopes to be loved and treated well by her husband but all is in vain, and finally Mae and Gooper who hope to acquire the inheritance. They have been pushed to battle for the inheritance by their economic situation, thus it is unfortunate that they do not possess enough wealth given the fact that they have many children. Conclusively, the Cat on a Hot Tin Roof is indeed a play filled with tragedy. Williams, Tennessee. Tennessee Williams: A Guide to Research and Performance. Trans. Philip Kolin. Greenwood Publishing Group, 1998. Print

By The Waters Of Babylon Essay Research

By The Waters Of Babylon Essay, Research Paper # 8220 ; By the Waters of Babylon # 8221 ; by Stephen Vincent Ben T I. Describe the narrative s expounding. During the expounding you learn that it is out to travel to any of the Dead Places except to seek for metal, and he who touches the metal must be a priest of the boy of the priest. You besides learn that John is the boy of a priest and is developing to go a priest. II. Describe the narrative s struggle. The struggle of the narrative is that John must over come his frights and travel to the metropolis. This is needed for him to go a priest. He must travel explore the metropolis. III. What events make up the narrative s lifting action? The lifting action is made up of many parts. John touches a piece his male parent got from the Dead Topographic point. He so fasted for a twenty-four hours and delay for a mark. He so saw an bird of Jove winging east. Then he had to get down his journey. He so goes to the metropolis and explores happening many statues and edifices. He so sees a adult male locating in a chair in one of the temples ( skyscrapers ) . IV. Describe the narrative s flood tide. The flood tide of the narrative is when John realizes that the adult male and all the work forces in the Topographic point of the Gods were merely normal people. He realizes they are more advanced worlds, but they were merely like he was. V. What events make up the narrative s falling action? The falling action is when John goes back to town to state his male parent what he saw. He so went to his male parent to be praised an purified. His male parent told him that # 8220 ; You went off a male child. You come back a adult male and a priest. # 8221 ; He started to travel to the Dead Topographic points to recover books and thaumaturgy tools. VI. Describe the narrative s declaration. The declaration is all summed up in two sentences. # 8220 ; They were work forces who were here before us. We must construct again. # 8221 ; They will larn the ways of the old people, and from that they will construct a better civilisation. They learned that all the regulations that had been put on them kept the from happening the truth about the Gods. VII. What complications increase the secret plan s tenseness? Several complications increase the secret plan s tenseness. There is great tenseness in the secret plan, because many of the things he is seeing were destroyed and difficult to understand what it is. We besides can non see what other people are believing, because the narrative is told in first individual, John. IX. Choose 3 of import symbols and depict what they represent within the narrative. The metal represents the regulations that the people have and things they do non understand. The adult male represents what worlds used to be and once more things they do non understand. The # 8220 ; ashing # 8221 ; statue represents what people think of things that they can non understand. Ten. What kind of individual is the chief character. John is a caring individual. He is immature so he is unfastened to new thoughts like the Gods being human. He is a good developed individual. You see every facet of John. He besides is a dynamic individual. He changes from believing that the people in the Dead Places were Gods to believing that they were normal people. Eleven. How does the scene affect the narrative s characters and the result? The scene of the narrative is a small E of New York metropolis. Them traveling from a rural part to a urban part make them think that they are small compared to the people in the urban country. Because of this they thought of the people in the City Gods. The result of the narrative shows that they learned that is what their hereafter will be like, and that those are the error they do non desire to do. Twelve. What is the narrative s subject? Why do you state this? The subject of the narrative is clip repetitions itself and each clip it gets better and better. I say this because the human civilisation was destroyed except for a few and yet they were able to re-start the civilisation that will likely one twenty-four hours govern the universe.

Psychoanalytic Theory and Learning Perspectives Essay

Psychoanalytic Theory and Learning Perspectives - Essay Example It should be mentioned that his theories also underwent the same process of development and change, much like the theories of the mind that preceded his arrival on the field of psychology. His famous theory of the Id, Ego and Super-Ego was a result of a continuing process, beginning with the first topographical model, in which the mind was divided in 3 psychic areas, each allocated to an unconscious, subconscious and pre-conscious level of function. One of the central elements of the system was the censor located between the unconscious and the pre-conscious, whose basic purpose was to repress certain unconscious mental activity (Perelberg). It should be mentioned that, according to this theory, such activity still represented a part of the unconscious, and it only became part of the conscious mind if it was focused on through the process of attention. Freud in a 1915 paper, "The Unconscious", presented clinical manifestation, where such dynamically unconscious thoughts were apparent ; however, it was more than clear that the theory needed to be modified, as same systems operating in the area of the unconscious and conscious inadequately explained the structure and functions of the human mind (Perelberg). Some psychologi Some psychologists explain that the second topographical model was, in most part, based on the previous model; what was revolutionary was the clear definition of the individual areas of the mind, as well as their level and method of functioning. The theory of the Id, Ego and Super-Ego "had a highly clarifying effect and so made further clinical advances possible. But it did not in itself involve any fundamental changes in Freud's views on mental structure and functioning. Indeed, the three newly presented entities, the id, the ego and the superego, all had lengthy past histories" (Perelberg). In his new model, Freud defined the Id as the repressed unconscious, as well as the setting of our desires. This aspect of the mind had no structure and it was solely based on the pleasure principle, which demanded the uncompromising fulfillment of its desires. It represents the basic and most primitive part of the human mind, directed towards satisfying essential desires, ranging from nutrition al to sexual needs, and, according to Freud, it is most evident in young children. The Ego, which was the focus of Freud's research was formed at a later age, when the pleasure principle came in contact with reality, and the realistic condition that not every desire can be fulfilled. This realistic principle modified the pleasure principle forming the regulatory principle of the ego, which acts as the primary censor of the unconscious. It was defined by Freud in 1923 as the primary organizer, using the principles of adaptation, integration and control in order to create a functioning individual in the conscious reality. Freud further developed the theory by focusing on the ego from an aspect of an object of certain facets of our psychological live, like our libido. In schizophrenic patients, the objects of libido are substituted with the ego, which forces the patients to become megalomanic (Perelberg). This is closely related

To what extent can a measure of national income (GDP) Essay

To what extent can a measure of national income (GDP) - Essay Example Keywords: GDP, welfare, happiness, economy, wealth. GDP as a Measure of Happiness and Welfare Gross Domestic Product is a value of all the final goods and services that are produced in domestic territory of an economy, within a single accounting year. This is used as a measurement for finding out the different levels of growth in an economy. Not only that, but the GDP is used to compare the growth and development of one economy with another as well. However, with time, many economists have begun trying to find out the happiness index faced by the citizens of a country, with the help of the GDP. However, they fail to pose the following questions; what is the relationship between GDP and welfare? Can GDP be regarded as a good index of welfare among the people of a country? Or is it simply a measure for finding out the kind of growth and development the economy has undergone, not taking into account the actual distribution of wealth? While looking at the figures of per capita income and national income of a country on the whole, one may find that the country is prospering very well and has achieved growing levels of independency when it comes to its market segments and trade related areas. The country might be doing really well in almost all fields – right from the primary to the tertiary sector. But just because something looks good from the outside, it cannot be judged inside as well, can it? In simple terms, the capacity to purchase goods and services is what makes people feel satisfied. However, this capacity or purchasing power is available to the people of a nation on the basis of their incomes. If they have low incomes, then they are able to afford lesser and vice versa. The happiness index of a person thus, depends on the kind of satisfaction he is able to achieve, which in turn, as discussed above, is a direct reaction to the level of income earned by him. In this case, the GDP cannot be measured in terms of the number of goods and services sold in an economy in a year, but by the level of distribution of income within the country which in turn affects the number of goods and services purchased by different sections of society within a year. Therefore, the use of goods and services by different people in an economy is what contributes to their well being, and not just the GDP alone. The greater the magnitude of the GDP, the greater the welfare of the people, was what was earlier believed by most economists. However, with more development and consumerism all around the world, with people having higher power and choices in order to utilize resources to satisfy their needs and wants, the GDP itself poses very stark limitations to the kind of measurement it can hope to provide to measuring an index of welfare of the nation. (Osberg, Lars and Sharpe, Andrew) In order to understand this argument better, one needs to delve into the levels of distribution of income within a nation or an economy. The distribution of wealth is not unif orm in most economies, may they be developed or developing ones. There is always a clear demarcation between the haves and the have not’

Homeland Security - Predaredness & Prevention Assignment - 1

Homeland Security - Predaredness & Prevention - Assignment Example The same is the case with the US government, which has established various law enforcing agencies as well as collective security programs and strategies to strictly observe and enforce the writ of law as well as security measures to combat with any challenges occurred in the country. National Incident Management System (NIMS) and Incident Command System (ICS) are also included in the list of security providing models of the USA, which are working at local, state and country levels, introduced and established in the aftermath of 9/11 catastrophe in order to tackle with the terrorist attacks and natural disasters. â€Å"The National Incident Management System (NIMS) provides a systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment.† Since NIMS and its subsidiary agency i.e. ICS concentrate their attention upon rapid flow of communication between different agencies and authorities to act swiftly in order to cope up with any emergency situation, they are rendering extraordinary services on the security plans launched by the government. These agencies are highly supportive in responding to the call of the individuals and institutions undergoing any disturbance and turmoil at national, regional, local or community levels. Both these models lay stress upon applying modern equipments to provide a platform from which the rescue and security organizations remain in close contact with one other, and can abruptly lend a helping hand to one another at the hour of need. It is therefore, the institutions and organizations request NIMS from controlling the fire break out to flood rescue, and from hurricane disaster to the terrorist attacks. It is a

Fat vs Thin Essay Example | Topics and Well Written Essays - 500 words

Fat vs Thin - Essay Example The adjective form of the word is of interest here. Fat can be looked at as the state of being well stocked and having plenty to spare. Abundance is a pre requisite of being fat in whatever way. If one is physically fat, then the body has to be plump with a lot of flabby tissue, signifying abundance. A more polite way of referring o such a person would be saying that one is obese or overweight. When referring to anything else as fat, the idea behind it would be portraying the object as being well filled and rich in quality and tone. Anything that is fat possesses the character of being impressive and substantial. Whereas referring to someone as fat can be looked at as negative and often demeaning; the exact opposite meaning is obtained if and when talking about lifeless objects and phenomena (Altman 26). Thin is a word that can also be categorized as an adverb, noun or adjective depending on its use and position in a sentence. The most important definition to us would be the adjective form of the word. The word thin is descriptive in nature and is used to describe entities, be they alive or lifeless. Thin means being in a poor and inadequate state. It is often used to describe matter that is sparsely placed and poorly concentrated. Insufficiency is usually the underlying causative phenomenon in as far as being thin is concerned. It informs the absence of fullness and resonance. Human beings and animals can also be defined as thin. Thin in this sense would mean that one is slender or lean in stature and form (Altman 69). Thin is majorly used to describe one’s embodiment. Whereas thin can generally be viewed as a negative phenomenon, there are instances when it defines positivity. When a person is referred to as thin for instance, the assumption is that the person is both lean and in shape. Fat is the opposite of thin and vice versa. No matter how you look at it regardless of what informs your decision, something or someone cannot be

Technology Ethics In the Classroom Essay Example | Topics and Well Written Essays - 1000 words

Technology Ethics In the Classroom - Essay Example The imposition of ethics in the classroom however calls for application of certain restrictions. This means that the connectivity to the internet should be restricted and should be available only to authorized users. Recommendations: A double edged sword in the form of two parallel policies is most likely to work for the problem of unethical usage of technology in the classrooms. The forceful impositions of rules and policies have proven effectiveness but the efforts to invoke sense of responsibility works much more effectively. The forceful strategy may comprise of the following, †¢ MAC address based device connectivity. †¢ IP scanning for security breach. †¢ Usage of appropriate UTM (Unified Threat Management) systems. †¢ A class based forum like connectivity for discussion with the classmates. †¢ Provision of master console to the teacher/instructor to monitor individual activity like messaging. †¢ Jammers for GPRS or GSM (phone service based) connect ivity. Some schools distribute written material on responsible computing before granting permission to students to access the school’s network services. Children are often asked to pass an online quiz in order to prove that they have learnt and understood the basic criteria at which they are authorized the usage of technological devices. This is one basic effort that can be done in order to make the students responsible for any actions that they would commit otherwise. The role of school counselors is very important for the ethical brought up of students. This role is not restricted to the ethics of class rooms only. The parents of the students must also be counseled for a collaborative effort. A quick course in ethics would not be... This paper approves that technology has both pros and cons associated with it. Most of the schools attempting to incorporate the use of technology within them seem to overlook the cons that are accompanied with it. It is because of this very reason that they don’t seem to have any plans, in order to curb the side effects of the effort that is being incorporated for the embedding of technology in them. The role of technology in the enhancement of learning is beyond any doubt, but just as the steering of a car cannot be handed over to would be drivers before they get their license, similarly the juveniles cannot be left with technologically advanced equipment without any checks or restrictions. This report makes a conclusion that among all the technological provisions connectivity to the internet is of utmost importance. The ethical and responsible usage of this technology is extremely necessary for everyone. The importance of internet in learning is beyond any doubts and its availability in educational institutions is essential. However students need to be counseled morally so that they may employ this facility in a responsible manner. Along with the forceful checks and impositions the school counselors must also counsel the students. They should, not only guide the students towards the beneficial usage of technology but they should counsel the parents as well. This may produce a long lasting sense of responsibility in adolescents as compared to the timely effect inculcated via restrictions.

Law Enforcement Essay Example | Topics and Well Written Essays - 500 words

Law Enforcement - Essay Example Problem solving teams or quality circles 2. Self managed work teams 3.Cross functioning teams and lastly, 4. Virtual teams. (Robbins 2003, P.259). In the context of legal enforcement, the problem solving team would typically comprise of around 8 - 10 agents or officers, who would be required to crack cases and bring action for prosecution of alleged offenders and criminals. The team would be mostly within the force, and they would share methods, information and evidences, by which the guilty could be brought to the process of law. The main difficulties and drawbacks would be their inaccessibility to evidences and information from outside organization, and also their inability to get all concerned people totally involved in the case-cracking ventures. Next, it is the self-managed work teams which are independent teams which not only solve problems but also take up full responsibilities for their outcomes. They are fully involved in their works from conceptualization of their work processes till the achievement of final results. This team is fully at liberty to choose their own teams, and therefore, there is a greater degree of autonomy and transparency in their operations. However, this team is limited by the absence of functionaries from other departments and functions to participate and contribute in this team building. The third type of work teams are called cross functional teams which are ind

Technology Ethics In the Classroom Essay Example | Topics and Well Written Essays - 1000 words

Technology Ethics In the Classroom - Essay Example The imposition of ethics in the classroom however calls for application of certain restrictions. This means that the connectivity to the internet should be restricted and should be available only to authorized users. Recommendations: A double edged sword in the form of two parallel policies is most likely to work for the problem of unethical usage of technology in the classrooms. The forceful impositions of rules and policies have proven effectiveness but the efforts to invoke sense of responsibility works much more effectively. The forceful strategy may comprise of the following, †¢ MAC address based device connectivity. †¢ IP scanning for security breach. †¢ Usage of appropriate UTM (Unified Threat Management) systems. †¢ A class based forum like connectivity for discussion with the classmates. †¢ Provision of master console to the teacher/instructor to monitor individual activity like messaging. †¢ Jammers for GPRS or GSM (phone service based) connect ivity. Some schools distribute written material on responsible computing before granting permission to students to access the school’s network services. Children are often asked to pass an online quiz in order to prove that they have learnt and understood the basic criteria at which they are authorized the usage of technological devices. This is one basic effort that can be done in order to make the students responsible for any actions that they would commit otherwise. The role of school counselors is very important for the ethical brought up of students. This role is not restricted to the ethics of class rooms only. The parents of the students must also be counseled for a collaborative effort. A quick course in ethics would not be... This paper approves that technology has both pros and cons associated with it. Most of the schools attempting to incorporate the use of technology within them seem to overlook the cons that are accompanied with it. It is because of this very reason that they don’t seem to have any plans, in order to curb the side effects of the effort that is being incorporated for the embedding of technology in them. The role of technology in the enhancement of learning is beyond any doubt, but just as the steering of a car cannot be handed over to would be drivers before they get their license, similarly the juveniles cannot be left with technologically advanced equipment without any checks or restrictions. This report makes a conclusion that among all the technological provisions connectivity to the internet is of utmost importance. The ethical and responsible usage of this technology is extremely necessary for everyone. The importance of internet in learning is beyond any doubts and its availability in educational institutions is essential. However students need to be counseled morally so that they may employ this facility in a responsible manner. Along with the forceful checks and impositions the school counselors must also counsel the students. They should, not only guide the students towards the beneficial usage of technology but they should counsel the parents as well. This may produce a long lasting sense of responsibility in adolescents as compared to the timely effect inculcated via restrictions.

Simulation of Sales Promotions towards Buying Behavior Essay Example for Free

Simulation of Sales Promotions towards Buying Behavior Essay Abstract The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically, Kongunadu Arts and Science College was chosen as study location. The research data was collected from 171 respondents. The data were collected using self-administrated questionnaires. This study found that there was no significant difference between gender and buying behavior (t = -1.003, p 0.05). There were significant relationship between attitude towards price discounts (r = 0. 372, p 0.01), coupons (r = 0.270, p 0.01), free samples (r = 0.256, p 0.01) and buy-one-get-one-free (r = 0.338, p 0.01) with buying behavior. Results of Hierarchical Multiple Regression found that of the four variables, price discount (ß = 0.256) was more influential that of buy-one-get-one free (ß = 0.183), coupon discounts (ß = 0.014) and free samples (ß = 0.040). The findings of this study would help marketers to understand the types of promotion that significantly influence buying behaviour of the respondents. Hence, this could help marketers in their marketing planning to become more competitive and gain profit. Keywords: Sales promotion. Buying behavior. University students 1. Background of Study Many purchase situations are so habitual that consumers conduct very little cognitive activity (Wathieu Murre, 2007). In such cases, it is hard to motivate behaviors such as brand svwtching or increases in the number of units purchased. One of the advantages of promotions is that they can stimulate consumers to think and evaluate brands and purchase possibilities when they otherwise may not have. Therefore, many marketers and retailers utilize different kinds of promotion tools and strategies in order to understand the preference of consumers and boost their sales. Normally, sales may attract more customers spend their money, make consumption and purchase the products they wish during this super save period as the they believed that during the sales promotion, prices of all products are cheaper than usual. This phenomenon shows that some of the consumers are easily tempted when they see the word of sales promotion. Other than price reductions, coupon or rebate given by the retailer and other promotional tools like free sample, bonus pack and buy one get one free were found to be inducing consumer buy more than they expect (Gilbert, 1999). What are more crucial now are consumers themselves not aware the influence of sales promotion on their buying behaviour and especially little is understood about their responds to the various promotional strategies practice by marketers. This will eventually lead to over-consuming and buy the products which are not necessary and useless. 2. Purpose and Significant of Study Research on marketing tools is indeed important to understand the most influencing tools to compete with competitors. Through this information, marketers and retailers could well plan their resources to gain the maxiirium profit. Thus this study aim to investigate the preference of consumer on different promotional tools, marketers and retailers will able to aware of the consumer behavior so that they can utilize the right and th most effective promotion technique to attract customers. From the consumer perspective, this study will reveal the consumer attitude toward sales promotion and thus raise the awareness of consumers about their behavior that influenced by sales promotion. It also presents better understanding and information to consumers where their purchase behavior will be affected differently due to different type of promotional tools. 3. Literature Review Promotion is one of the techniques to attract consumers to purchase more or try a product or service. Severe outcomes of promotion included sales increased, quantify of stock used and attract new consumers. For example, price promotion refers to temporary price reduction which offers to consumers. The characteristic is the retailer would label a specific percentage or cash saving for the products or services. Previous studies indicated that a sudden increase of sales would experience by retailers because of price-conscious of consumers (Banks Moorthy, 1999; Kopalle Mela, 1999; Smith Sinha, 2000; Gilbert Jackaria, 2002). According to Blackwell, Miniard and Engel (2001), price discounts played significant roles in influencing consumer product trial behavior by which indirectly attract new consumer. In term of coupon promotions, those consumers obtained coupon are entitled to get discount of the products at its brighial price (Ndubisi Chew, 2006). Previous study found that coupon promotions do not have significant effect on volume of product purchase by consumer (Gilbert Jackarias, 2002). Later, a study conducted by Ndubisi and Chew (2006) at Malaysia has re-affirmed the statement by Gilbert and Jackarias (2002). They also reported that coupon promotion was among the least used and unpopular promotional tools by consumers. However, the results in Dotsons (2001) research proved that women report being more likely to use only coupons than men (p 0.05) and the youngest age group (less than 25 years old) reports a higher possibilify of taking advantage of bonus packs (p 0.05), price deals (p 0.05) and samples (p 0.05) than the age group of 35 to 54 respectively. According to Kardes (1999), marketing managers aware of product trial related to behavioral experience of consumers towards a product. Thus, sending free sample take place in promotional tools. Free samples refers to consumers are giving a free small sample of the product so that consumers have the chance to try and use the product. Shimp (2003) reported that a free sample had influence on consumers buying behavior while Gilbert and Jackaria (2002) have shown otherwise. Free sample was positively related to immediate sales of that particular (Lammers, 1991). Promotion technique of buy-one-get-one-free is one of the types of bonus packs in which the consumers are offered the additional product at the ordinary price but are in an enhanced package. Consumer would be easily persuaded to buy products as there is no extra cost need and more valuable perceived by consumers (Sinha Smith, 2000). Besides, this promotion technique would beneficial to retailers in speed up the stock clearance compared to price promotions (Li, Sun Wang, 2007). Relating with buying behavior, consumers usually have endless demand to ftilfiU their needs and satisfaction to obtain something new or better as every individual has their own behavior, attitude and thought while choosing products, services and making purchase decision. Consequently, there is a large body of literattire, which has examined consumers buying behavior and the studies have reported that many factor would infiuence consumer behavior whether buy or not to buy a product. According to Smelser and Baltes (2001), most of the daily life activities dominated by buying goods behavior and also experience which gained from the place such as shopping centers, cify centre, shops, recreational park, tourism centre and so on, where some stimulation radius can be stimulated. William (2002) revealed that social class has significant determination on purchase evaluation criteria. Attitude formation, motivation, value orientation, income, socialization during childhood and education levels will influence ones social class. According to Yip (2003), social class of an individual indirectly shows that low income would cause limited choice when making purchase decisions. High purchasing power, sales person and sales circumstances was among three key factors which influenced impulsive clothes buying practice among women consumer (Naimah Tan, 1999). 4. Methodology For the convinence of the researchers Kongunadu College of Arts and Science was selected as location of study. The data collection process was conducted among the students with prior permission from the department. Even though this small sample might not able to representative of all the population, it is considered as appropriate sampling because of using a relatively homogeneous group and this is helpful to minimize random error that might occur in using a heterogeneous sample such as the general public (Calder, Philips Tybout, 1981). Pilot study had been done before the actual study take place. The purpose of pilot study was to assess the reliability of the instruments that used in actual study. For this research, the pilot test had involved a total of 25 students in order to ensure that the question were understandable by the actual respondents. In addition, pre-test allowed the researcher to improve confidence and to make sure that the items that existed in questionnaire was suiting the studys requirement. 4.1 Instrumentation The present study used the questionnaire as the instrument of the study. The questionnaire was divided into three parts that were background of the respondents, the respondents attitude and perception with regards to different promotional tools and buying behaviour of respondents. In first part of questionnaire, each respondent was asked to answer both open-ended and close-ended questions. Open-ended questions allowed respondents to generate an answer without limitations such as age and family monthly income. On the other hand, close-ended questions required respondents to select from a set of answer already provided such as gender and race. Second part of the questionnaire was consisted of thirty two items where each different promotional tool was measured using eight items. The items developed to determine respondents attitude towards different promotional tools. There were four different promotional tools tested (i.e., price discounts, coupons, free samples and buy-one-get-one-fre e). Respondents were required to give a respond on a four point ordinal scale (strongly disagree, disagree, agree, strongly agree). The last of the questionnaire was also used four points ordinal scale (strongly disagree, disagree, agree, strongly agree) where there were thirteen items measuring the consumers buying behaviour, adopted from Bakeweà ¼ and Mitchell study. In the addition, the responses are given from one point in one end to four points in the other end. The Statistical Package for Social Science (SPSS) version 16.0 was used to analyze data. For analytical purposes, each scale of the total attitude score (price discounts, coupon discount, free samples and buy-one-get-one-free approach) were categorized into two categorized, solely based on the mean score of each measurement. The reliability for attitude towards price discounts scale was 0.752 while the reliabiliy of attitude towards coupons scale was 0.827. Furthermore, the reliability for attitude towards free samples scale was 0.862 and the reliabiliy for attitude towards buy-one-get-one-free scale was 0.806. Buying behaviour scale had achieved reliability of 0.680. These five instruments had achieved acceptable reliability for business and social science research. 5. Research Finding and Discussion 5.1 Attitude towards Price Discounts Table 1 demonstrates that more than half of the respondents agree that they prefer brands which offer price discounts, but more than half of the respondents prefer their favourite brands than brands which offer price discounts. This study also interested in indentifying about the category of attitude towards price discounts. The scale of the total attitude towards price discounts was then categorized into two equal groups. Respondents who scored above the mean scale (2.56 points) were categorized as having favourable attitude towards price discounts and respondents who scored below of the mean scale were categorized as having unfavourable attitude towards price discounts. Table 1 showed that less than half of the respondents (40.4%) had unfavourable attitude towards price discounts, where as there were 69.0% of the respondents have favourable attitude towards price discounts. 5.2 Attitude towards Coupons Table 1 indicated that the first statement was agreed by most of the respondents which were 53.2%. They acknowledged that a brand offers coupon would be a reason for them to buy. The respondents feel that a brand which offers coupon doesn’t give them a good buy (56.1%). Respondents do not give priority for the brands which offers coupon and they prefer their regular and favourite brands more. The data in Table 3 showed that the score of total attitude towards coupons of the respondents in range of lower than 2.44 points which were 49.7% of the respondents have unfavourable attitude towards coupons. On the other hand, there was 50.3% of the respondents have favourable attitude towards coupons. This indicated that exactly half of the respondents have positive attitude towards coupons promotion in this research. 5.3 Attitude towards Free Samples According to Table 1, exactly half of the respondents agreed that when they buy a brand that offers free samples, they feel they are getting a good buy (51.4%) and free sample has allowed them to buy more quantities of the same product. Moreover, half of the respondents prefer to buy the same brand even if they have free samples on other brands. However, Shimp (2003) reported that free sample had influence on consumers buying behaviour. As presented by Table 3, the scale of the total attitude towards free samples score cut point for two equal groups was 2.46 points which mean the group who scored higher than the mean scale of 2.46 has favourable attitude towards free samples and respondents who scored below of the mean scale were classified as having unfavourable attitude towards free samples. Based on Table 3, it proved that majority of the respondents (55.6%) have favourable attitude towards free samples while there were 44.4% of the respondents have unfavourable attitude towards free samples. This showed that there were 95 respondents (55.6%) out of the 171 respondents willing to consume more during the sales promotion with free samples technique. 5.4 Attitude towards Buy-One-Get-One-Free Table 1 illustrated the respondents in this study have agreed perception on all of the eight statements related to buy-one-get-one-free promotion tool. It showed that the percentage of the respondents who agreed on the statements was more or higher than respondents who disagreed on it. For example, 62.6 of the respondents agreed that a brand offers buy-one-get-one-free could be a reason for them to buy. Based on Table 1, it presented the scale of the attitude towards buy-one-get-one-free cut point for two equal groups were 2.6 points. Respondents who scored below the mean scale ( 2.6 points) of the attitude towards buy-one-get-one-free were categorized as having unfavourable attitude where as respondents who scored above the mean scale (2.6 points) were categorized as having favourable attitude towards buy-one-get-one-free. In Table 3, there were 48% of the respondents who have unfavourable attitude towards buy-one-get-one-free while 52% of the respondents have favourable attitude to wards buy-one get-one-free. 5.5 Respondents Buying Behaviour According to Brown (2007), buying behaviour refers to the decision processes and acts of people involved in buying and using products. There were total of 13 statements used to examine the respondents buying behaviour. The responses were scored by four point ordinal scale. Table 2 indicated the descriptive analysis of each question for buying behaviour. The analysis had been divided into two levels of buying behaviour: agree and disagree. From Table 2, it showed that majority of the respondents (80.7%) agreed in general, they try to get the best overall quality and 81.8% of them agreed they look very carefully to find the best value for money. More to the point, there were 71.9% of respondents agreed once they find the product they like, they will buy it regularly and 81.3% of them would carefully watch how much they spend. Among the 13 statements, the statement of I normally shop quickly, buying the first product or brand I find that seems good enough agreed by most least respondent s which were 56.8% of respondents. The results of buying behaviour level as shown in Table 3. Equal range was used to categorize the buying behaviour that is low and high level Respondents who under 2.87 points and above were categorized as having high levels of buying behaviour and vice versa. There were 49.7% of respondents in category of low level buying behaviour and 50.3% of respondents have high level of buying behaviour. The respondents, who have high level of buying behaviour normally, have high level of involvement where they are paying more attention towards sales promotion (Raaij et al, 2001). The result of Independent Samples T-test showed that there was no significant difference between buying behaviour and gender (t = -1.003, p 0.05). It was consistent with previous study by Chu (2006). However, the mean score of buying behaviour of male (M = 2.8390) respondents is slightly lower than female respondents (M =2.9059). 5.6 The relationship between the selected variables and buying behaviour The result of Pearson Correlation test revealed that there was a significant relationship between attitude towards price discounts and buying behaviour among respondents (r = 0.372, p ≠¤ 0.001) (refer to Table 4). The results of this study reaffirmed that findings of previous study by. Blackwell, Miniard and Engel (2001) that price discounts play significant roles in influencing consumers purchase trial behaviour, and Smith and Sinha (2000), price promotions can induced consumers buying behaviour and result in a short term increases in sales. There was a significant relationship between attitude towards coupons and buying behaviour (r = 0.270, p≠¤ 0.001). The result of this study was inconsistent with previous study in Kota Kinabalu, Malaysia which found that coupons have no significant relationship on product trial ptu-chase (Ndubisi Chew, 2006). This may caused by locality difference. This study also found that, there was a significant relationship between attitude towards free samples and buying behaviour (r = 0.256, p ≠¤ 0.001). The result is consistent with Shimp (2003) that a free sample had influence on consumers buying behaviour. Besides, Lammers (1991) also verified that free samples did have a positive impact on immediate sales of the product. Lastly, there was a significant relationship between attitude towards buy-one-get-one-free and buying behaviour (r = 0.338, p ≠¤ 0.001). It showed that the promotion tools with buy-one-get-one-free did attract and induce consumers favourable attitude on buying behaviour. Table 5 summarizes results of a multiple regression analyses of the buying behaviour. All the four selected variables namely: price discounts, coupons, free samples and buy-one-get-one-free which significantly related to buying behaviour was regressed using hierarchical method. Model 1 was used to in interpreting the buying behaviour of the respondents. Of the four variables, price discount (ß = 0.256) was more influential that of buy-one-get-one free (ß = 0.183), coupon discounts (ß = 0.014) and free samples (ß = 0.040). 6. Implications, Recommendations and Conclusions 6.1 Implications Every consumer has their own personal characteristic especially in choosing and making purchase decision. With the growing number of sales promotion, it is important to determine the consumers perception towards their buying behaviour. Besides, this study also examines several factors which included socio-demographic background (gender) and attitude towards four different promotional tools on buying behaviour. From the findings, it was noticed that consumers respond positively to the various promotional tools that is promoted by the marketers. It is because consumers are believed that during the sales promotion, prices of all products are cheaper than usual and they felt they are getting a good buy. It meant that the more positive or favourable the attitude towards promotional tools, the more increasing possibility consumers make purchase decision during sales promotion. Gender was found to have no significant difference on buying behaviour. The results of this study have several implications that would be beneficial to marketers, consumers and future research. From the marketers perspective, they can have a better understanding of UPM students buying behaviour so that they can better predict the wants and needs of potential consumers. The information derived from this research enable marketers to aware of the consumer behaviour. It will help them utilize the right and the most effective promotion technique to attract customers. Moreover, the study from Ndubisi and Chew (2006) also supported that by offering the right promotional tools, it can help organizations carefully plan their promotional strategies by giving preference to the more effective tools. It is vital because the precise marketing strategies decision assists the company to minimize cost and maximize their profit. In addition, the current research made consumers more aware of their easily influence behaviour to sales promotion because it present better understanding and information to consumers where they respond differently due to different type of promotional tools. The research also created consumer awareness to make careful analysis before they decide to buy products and services. Hence, the consumers will realize the importance of understanding the changing environment and update themselves from time to time (Hang, 2008). Finally, consumers were benefited through this study and becoming smarter day by day. This study was also useful to academicians where current study could serve as a reference and may provide some guides for researchers who would like to study about the same topic. 6.2 Recommendations Although this research has taken vital steps to identify the factors that influence buying behaviour, it also has certain limitations. Firstly, the limitation of the data prevents further exploration of the study. There was an age limit and only 171 respondents have been participated in this study. The respondents were almost homogenous for age types because there were between 18 to 24 years old and represent early adulthood only. Different stages of life cycles of respondents would yield different results. Therefore, future researchers are suggested to increase the sample size variety especially in respondents age to decrease the error for the purpose of the generalizing result to a wider population. They can do comparison among early, middle and late adolescents in regards to buying behaviour. Secondly, future researchers may further scope to duplicate the study in different environment and different geographical locations. Different environment played a significant factor that influence respondents behaviour specifically workplace, supermarkets and shopping complexes or malls. Working individuals could behave in a different manner compared with this sample. Besides, the individuals who do not have occupation such as housewife and retired person may also behave differently because the understanding and experience of respondents towards the questions might influence their answers. Since this study was conducted in Kongunadu Arts and Science College, Coimbatore, it could not represent other people in urban or rural areas where the quality of life is different. Thirdly, future researchers are suggested to use interview technique in doing research especially at the place here transactions happen. This will enable the researchers obtain an accurate information based on the respondents fresh memory; Last but not least, this research has only examines four promotional tools that influence buying behaviour. Future researchers are suggested to determine other promotional tools such as rebates, sweeptakes, in pack premiums and so forth. Besides, the study can also specify in category of products or services to have more focus information. However, for more meaningful findings the different promotional tools can be investigated together rather than separately so that the interactions among them can be better understand. As a result, it can assist marketers and consumers understand other promotional tools that may influence the buying behaviour. 6.3 Conclusions Sales promotions play an important role in the marketing programs of marketers and retailers. A large percentage of marketers sales are made on promotion. This situation is becoming apparently when the financial crisis and economic downtime happened in 2008. The marketers are rather use variety of promotional tools to offers consumers an extra inducement to buy their products than advertising in classic media. It is supported by the research from Curzon (2009) who stated that sales promotions are not only effective in attaining short-term sales as they are also more cost-effective compared to other integrated marketing communications tools such as advertising. In conclusion, the consumers attitude towards different promotional tools on buying behaviour is favourable. It showed that sales promotion tools are supplementary or complementary to existing business as an additional marketing strategy. This research demonstrated that consumers buying behaviour were motivated by multiple types of factors, including socio-demography, promotional tools such as price discounts, coupons, free samples and buy-one-get-one-free. In addition, the framework provides new insights into the understanding of how students respond to various promotional tools offered by marketers and the impacts on their buying behaviour, which may be essential for marketers in order to utilize accurate marketing strategies to promote products.

A Fundamental Extension In Morality Philosophy Essay

A Fundamental Extension In Morality Philosophy Essay In this essay I will try to explain and analyse the effects of the tragedy of the commons when dealing with a global ecological crisis. Moreover it will be observed how the tragedy of the commons prevents us from solutions to solve ecological problems which affect the world as a whole. I will try to put a focus on the economical problem of the tragedy and the solutions which have been proposed yet. The last decades have made it clear that our planet is on the verge of an epochal shift, different organisations dealing with ecological problems raised the alarm concerning the short- AND long-run future. It is well summarized by Al Gore: Unfortunately, in the intervening years, time has not stood still for the global environment. The pace of destruction has worsened and the urgent need for a response has grown more acute. ()The relationship between human civilization and the Earth has been utterly transformed by a combination of factors, including the population explosion, the technological revolution.() the worlds leading scientists, have offered increasingly dire warnings.2 Some wise, man already acknowledged this long before the status quo of ecological crisis in the modern world: () the white man does not understand our ways. ()he is a stranger who comes in the night and takes from the land whatever he needs. (), and when he has conquered it, he moves on. () His appetite will devour the earth and leave behind only a desert.3 Indeed the lifestyle of many societies is not sustainable, and has not been so even in ancient times. We just need to think of the fact that the roman empire 2000 years ago, during its thriving period was responsible for the destruction of the biggest forests in Europe. deforestation did not cause the Roman collapse, but that one could make a case as to being a part of it. 4   If we think of how small we are compared to the enormous, massive number of individuals in society, we could feel that we are insignificant members of a huge machine, which is moved by its self-enforcing and self-imposed rules. We feel insignificant and weak. (This kind of view is known in philosophy as Holism the idea that systems, in this case ecological and demographical systems, can only be explained as a whole and not a collection of parts. Moreover Holism states that society determines individuals and not the other way round) On the other hand we feel that it is not only our personal fault but also of the others who waste, abuse, exploit and prefer comfort to responsible and conscientious use of natural resources.(This will be explained better in the paragraph dedicated to the Tragedy of the commons) Garret Hardin 1968 Al Gore 2006 Chief Seattle,1854 Joseph A. Tainter, 2006 The Tragedy of the commons The tragedy of the commons was first described in an article by the ecologist Garrett Hardin published in 1968 in the Science journal. Hardin arrived to this dilemma starting his article from the concern of nuclear arms race between United states and the Soviet union during the years of cold war. His conclusion was that since our world is finite no technical solution is possible. What he means by technical solution is best defined by Hardin himself: A technical solution may be defined as one that requires a change only in the techniques of the natural sciences, demanding little or nothing in the way of change in human values or ideas of morality.5 Hardin only started from this concern to define a no technical solution problem , a category of dilemmas which cannot be solved in a technical way. The reason is that we live in a finite world and even technological innovations cannot solve the problem of exponentially growing population, that is why we have to assume a finite world. The tragedy of the commons is one type of this dilemmas as will be explained. Concretely the tragedy of the commons is the situation which emerges in social systems, which leads to over exploitation of common resources and therefore their destruction. As common resources affected by the problem we usually find things like non polluted water, air or environment in general; forests; but also clean streets, roads without traffic, fisheries resource, etcà ¢Ã¢â€š ¬Ã‚ ¦ At the base of these resources is the fact that they all belong to the public good (or perfect public good for certain authors) category as defined by economic theory: A public  good  (or  service) may be consumed without reducing the  amount  available for others, and cannot be withheld from those who do not  pay  for it. Public  goods   include (), national defense, parks, and other things for the use and  benefit  of all. No  market  exists for such goods().6 As defined above these goods have basically two characteristics : Non- rivalry in consumption and non-excludability of potential users. They are basically opposed to the private goods which have the opposite characteristics; for instance food is a typical private good: there is rivalry in consumption as if one person eats it, it cannot be eaten by someone else. Certainly they are also excludable a as is evidently clear. We can summarise the types of goods in the following table: 7 We wont focus on Common goods and Low congestion goods (also known as club goods) since they are more technical and not of the concern of this paper. Hardin 1968   businessdictionary.com livingeconomics.org As stated in the introduction of this text, environment it a typical public good and people have an ambiguous feeling concerning protection of the environment as conscious behaviour. Regarding this last point we can observe a certain psychological process occurring in an agentsA mind and logic. Agents is the economic definition of individual. They are purposeful agents who interact in space and time and whose micro-level interactions create emergent patterns. (à ¢Ã¢â€š ¬Ã‚ ¦) 8 The agent has two distinct feelings. The first one is a sense of injustice which can be summarized in the sentence Why should I care while anyone does not, and moreover enjoys the benefits of taking advantage of nature. The second reasoning going on in an agents mind is more rational. Furthermore if the person thinks of his utilityB he will end up noticing that if he chooses to protect the environment and act consciously he will not get the benefit (utility) of his actions (for instance a less polluted air) because anyway other agents will abuse the environment increasing their own utility. B. In  economics, the level satisfaction the person derives from a good or service. Utility is inherently subjective and thus difficult to measure(). Historically, it has been thought that one can  quantify  the utility of each unit, but some  economists  disagree with this. 9 Hardin makes the example of a pasture in the land to which everybody has access to. Given a group of many herdsmen anyone willing to increase his own utility and therefore revenues, it appears clear that one is better off having many animals than a few. If we imagine a rational herdsman taking decision whether to add an additional animal to his herd, he has two effects from the decision, one is a positive and the other a negative in regard to his utility. The positive is the fact that he will have all the proceeds from an additional animal. We can therefore imagine an incensement of utility equal to +1. The negative one is that the pasture is exploited more and more and will yield less. But since the herdsman is not the only owner but there are many, this negative effect will be shared with the others, it is therefore only a fraction of -1. 10 Since they are rational it is reasonable to add an additional animal but as all do so, the pasture gets ruined. Indeed this is due to the fact that the revenue is individualistic, the loss on the other hand is shared by all. Additionally each one is only applying his individual rationality which is different from collective one. Each man is locked into a system that compels him to increase his herd without limit-in a world that is limited. Ruin is the destination toward which all men rush10 At this point one could argue that after some years the herdsmen understand that abusing the pasture by over exploiting it leads to a worse outcome for all since it gets infertile and no one can profit from it anymore. But even if they do understand the mechanism of the dilemma it is very difficult to enforce means of controlling the others: pastures are huge and there are many animals, so how to distinguish one from another? If it would be conceivable to create such a control in the herdsmen case it would be even worse and unthinkable for cases like pollution. How to control every person who is dirtying the streets? Agreement to prevent polluting action is almost impossible, violators are difficult to catch because the agents are many and the damage produced by each action is relatively small and hidden. What is even worse is that violations are hard to identify not only because the group is big, but also fluid (lots of agents are in the place for a very short period of time) New Palgrave Dictionary of Economics, 2008 Farlex Financial Dictionary. 2012 Farlex, Inc. Hardin 1968 Conclusions As we have seen the tragedy of the common is the biggest deal preventing us to deal with a global ecological crisis. We know that the problem of each person will be asking what would change if they act in a conscious way, but the conclusion will only be that the environment gets ruined anyway and the individual will be worse off than when acting selfish. This is not only true for single people but also for entire nations. The latter concept is also known in international law as Transboundary damage: Transboundary damage can arise from a wide range of activities which are carried out in one country but in ¬Ã¢â‚¬Å¡ict adverse effects in the territory of another. Traditionally, however, transboundary damage as a term of art normally refers to border-crossing damage via land, water, or air in dyadic State relations11, 12, 13 It is the idea that industrial or economic activity conducted by one country for its own sake creates damage for others. The technical definition is That large-scale industrial, agricultural, and technical activities conducted in the territory of one country can cause detrimental effects in the territory of another country or to areas of the global commons.11,12,13 The problem is still that: Everyone is waiting for everyone else to act first, the result being that no one acts at all.14, 15 Economic theory deals with this kind of problem as a market failure. As we said in the previous paragraph, public goods lead to market failures because a certain part of the cost of the action is not paid by the agent. For instance the cost of a polluted environment is not paid by the polluting industries. These agents are known in economic theory as free riders: Party  that enjoys a  benefit  accruing from a collective effort, but  contributes  little or nothing to the effort.16 General solution to the problem is to tax the agent who is creating the social cost so that he has to pay the price for the damage he is creating. This kind of taxation is known as Pigouvian tax, from the name of his inventor: Arthur Cecil Pigou What is different in our case is that we deal with a global ecological crisis so there is no global financial institution which could enforce taxation on national states. A particular solution which is interesting in our case is the one of emission trading. This refers to a system of tradable permit which can be bought on a market. Each permit gives the right to pollute a certain quantity, the outcome of the trading is unexpected: An industry whichs cost of reducing pollution is high might buy the permits, on the other hand an industry with low reduction cost for emission might reduce its emissions and sells its permits to others. The more efficient in reducing emissions are rewarded. This system is not only a theoretical one but was actually applied for the Kyoto protocol of 1997 about CO2 emissions. Still as stated above and previous to our times by Garret Hardin these are mostly technical solutions and will only delay the moment in which resources will not suffice especially with a growing population. Therefore a different approach is necessary, a shift in the way we act but fundamentally in what we believe to be the goal of our lives and therefore societies. Certainly one answer to the problem would be the one of the Ecologist view of the world. Green parties have been asking for reduction of emission and preservation of environment since the late sixties. The basic foundation of their claims is that human society as a whole should reduce its consumption and live a life which is sustainable. () the more fundamental response is to try to reduce or avoid those human activities that are seen as endangering sustainable development.17 We should demand ourselves if we really need all the material good provided by society and if this really makes us happier. Market economy states that the price is the value a consumer gives to a certain good. If he is willing to pay one hundred dollars for a good or service this means he values it exactly one hundred dollars of utility. But the question is does our happiness really depend on this? Because in the end, at the deepest layer it is just about it Happiness. It has been questioned if the relation with nature is only one sided or if it might be that our life depends from what nature gives to us : Weve heard copious accounts of our impact-as humans, as a society-on the natural world. But this is not a one-sided relationship. Lost in these dire and scolding accounts has been the impact on us and our well-being.18 This is Lambins view in his book ecology of happiness. Further he arrives to the conclusion that You sense it while walking on a sandy beach, or in a wild, woody forest, or when you catch sight of wildlife, or even while gardening in your backyard. Could it be that the natural environment is an essential part of our happiness?18 The answer is a positive one, we were born as natural beings but the development of modern society pushed us extremely far away from our original situation. We should really think if the direction our society is going will bring to a better life for all? Hanqin, Xue 2003 Crawford, James 2003 Bell, John 2003 G. Smith 2002 J. Connelly 2002 The Business dictionary Szarka, Joseph Eric Lambin 2012